Providing affordable health care has been a hot-button political issue for decades. Many Americans could not afford costs for regular checkups and other preventive health options because they didn’t have health insurance. The lack of insurance became increasingly critical as uninsured patients jammed emergency rooms and clinics. These facilities absorbed the extra cost of treatment, stretching already-strained budgets and increasing health insurance costs for others. According to the U.S. Census Bureau’s Small Area Health Insurance Program, 17.2% of Americans did not have health insurance in 2010. That figure was much lower for those younger than age 19 at just 8.45%. Hispanics had the highest percentage of those without health insurance. In 2010, 32.5% of Hispanics did not have health insurance.
A goal of the new health care initiative was to provide affordable health insurance for everyone. When the Affordable Care Act was passed in March 2010, health insurance was to be made available to every American. Provisions of the law will continue to be enacted in the next several years. Where do the uninsured live? Where and how does the government need to focus its marketing efforts for the Affordable Care Act? A goal is to ensure that Americans are fully informed about the provisions of this new law. These changes also provide numerous opportunities for companies in the health care industry.